Post by account_disabled on Dec 13, 2023 4:22:27 GMT 1
If you want to funnel the maximum amount of traffic back to your website, you’re going to want to expand your reach to social media platforms. It’s become an invaluable digital marketing resource for businesses of all sizes. Keywords and hashtags Many of the same crucial SEO rules apply. So, you’ll want to include relevant keywords and tags in your social media posts. Different phrasing for different platforms Think about which platforms are most likely to reach your target audience.
If you have an expansive target demo, make sure you Job Function Email Database present your content slightly differently to suit each platform’s audience. Every app has its own unique tone. And using the same tagline for each one can look lazy. Backlinks Of course, include backlinks to your page and products. This will divert traffic and increase your domain authority on search engine results. Keep an Eye on the Competition Fighting for that prestigious front-page listing is not an easy thing to achieve, so it’s good to know what your competitors are doing to muscle their way to the front. Notifications To keep yourself in the loop, there’s software that will send you notifications when your search engine ranking has changed, for better or worse. If it’s the latter, you can see who’s creeping ahead of you, what they’re doing, and react accordingly. Subscriptions It’s also a good idea to subscribe to any mailing list or newsfeed your competitors might have. This way, you can keep track of their SEO strategy and see how yours compares. Is it too similar? Have they included something you’ve overlooked? Any way you look at it, knowing their strategy can help you make the best tactical decision for your own SEO campaign.
Planning ahead You can’t always predict online trends or customer behavior. Luckily, there are things you can predict, like the seasons! So, follow the steps above to get prepared and maximize seasonal SEO for your website About Author Jessica True - Senior Director, Marketing Strategy, Dialpad Jessica True is the Senior Director for Marketing Strategy at Dialpad, an AI-powered cloud communication platform that offers PBX for small business and takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns.
If you have an expansive target demo, make sure you Job Function Email Database present your content slightly differently to suit each platform’s audience. Every app has its own unique tone. And using the same tagline for each one can look lazy. Backlinks Of course, include backlinks to your page and products. This will divert traffic and increase your domain authority on search engine results. Keep an Eye on the Competition Fighting for that prestigious front-page listing is not an easy thing to achieve, so it’s good to know what your competitors are doing to muscle their way to the front. Notifications To keep yourself in the loop, there’s software that will send you notifications when your search engine ranking has changed, for better or worse. If it’s the latter, you can see who’s creeping ahead of you, what they’re doing, and react accordingly. Subscriptions It’s also a good idea to subscribe to any mailing list or newsfeed your competitors might have. This way, you can keep track of their SEO strategy and see how yours compares. Is it too similar? Have they included something you’ve overlooked? Any way you look at it, knowing their strategy can help you make the best tactical decision for your own SEO campaign.
Planning ahead You can’t always predict online trends or customer behavior. Luckily, there are things you can predict, like the seasons! So, follow the steps above to get prepared and maximize seasonal SEO for your website About Author Jessica True - Senior Director, Marketing Strategy, Dialpad Jessica True is the Senior Director for Marketing Strategy at Dialpad, an AI-powered cloud communication platform that offers PBX for small business and takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns.